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AI Search Optimization (AISO) Services

The Future of SEO is Here

We help brands adapt to this new era of search with a forward-thinking approach designed to ensure your content is understood, trusted, and surfaced across all AI-powered discovery platforms.

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What is AI Search Optimization?

AI Search Optimization (AISO) is the next evolution of SEO. It’s about preparing your content not just for search engines, but for AI-driven systems that interpret, summarize, and recommend information to users.

AISO focuses on three key pillars:

  • Visibility Across AI Channels: Ensuring your content is discoverable in AI summaries, chat results, and voice responses.
  • Semantic Clarity & Authority: Structuring content so AI models understand it contextually and treat it as a trusted source.
  • Experience Optimization: Aligning information design, content tone, and UX with the way people engage with AI-driven discovery.

Why Traditional SEO Isn’t Enough Anymore

The old rules of SEO (keyword targeting, backlinks, and on-page tweaks) still matter, but they’re no longer enough. AI-driven search is built on meaning, not just metadata. If your content doesn’t communicate expertise, trustworthiness, and context, AI models will skip over it.

AI systems now:

  • Pull from multiple sources to synthesize answers.
  • Prioritize clarity, authority, and credibility over keyword density.
  • Reward content that demonstrates true expertise and semantic depth.

In short: if your SEO strategy stops at optimizing for Google, you’re invisible to the next generation of search.

What We Do

The PivotFly AISO Framework

Our AISO process blends data-driven strategy with smart, consistent messaging—helping your brand speak the language of both AI search engines and your audience.

AI Discovery Audit

  • We analyze your brand’s visibility across AI-driven discovery tools – Gemini, ChatGPT, Perplexity, Bing Copilot, and others – to identify how your content is (or isn’t) being recognized, cited, or summarized.

Content Intelligence & Structuring

  • Using advanced entity mapping, schema, and topic modeling, we structure your content for clarity, context, and comprehension. The goal: make it easy for AI systems to understand what you do, why you’re credible, and who you help.

E-E-A-T Amplification

  • We refine and expand your expertise, experience, authority, and trust signals. This includes author attribution, source validation, and transparent references – core components AI systems rely on when deciding what to surface.

Knowledge Graph & Schema Integration

  • We integrate structured data and semantic markup to connect your website’s content into the broader web of meaning that AI models reference.

Multi-Platform Optimization

  • Your audience doesn’t just search on Google anymore. We ensure your brand is discoverable across multiple ecosystems – social, video, community platforms, and generative engines.

Content Reinforcement & Distribution

  • AI visibility isn’t about one post or one page. It’s about networked credibility. We help you distribute and reinforce your content across multiple trusted platforms, improving your brand’s footprint in AI datasets AI models.

We Deliver

Who It’s For?

AI is reshaping the way people discover, decide, and buy. The question isn’t if your brand will adapt – it’s when.

  • Brands ready to stay ahead of the AI search shift.
  • Companies struggling with declining visibility due to AI Overviews or zero-click search.
  • CMOs and marketing teams who want to align SEO, content, and AI-readiness.
  • Startups looking to build an AI-era growth strategy from the ground up.

Why Us?

Work with PivotFly

At PivotFly, we don’t chase algorithms – we understand them. Our founder, Ralph DeFelice, a former research scientist turned marketing strategist, built PivotFly to bring analytical rigor and creative problem-solving to the evolving world of digital visibility.
Our Team

20+ Years of Experience

Proven track record of helping brands large and small grow. We’ve been adapting to algorithm shifts since search began.

Holistic Approach

From site architecture to content strategy, we consider your entire marketing ecosystem.

No Templates, No Guesswork

Every AISO plan is bespoke, built from your data, your audience, and your goals to deliver the best possible outcomes.

Empathy + Expertise

We understand the frustrations of working with agencies that overpromise and underdeliver. Our goal is to build trust through transparency, communication, and results.

Comprehensive Solutions

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Ready to Build Your AI Search Strategy?

Let’s get started on your AI Search Optimization roadmap today.

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