SEO/AISO, Content & Paid Marketing

Senior marketing guidance for businesses navigating complex growth challenges.

SEO – AI Search – PPC – Content – Link Building – UX & CRO – Analytics

How PivotFly Works

Senior-Level Strategy, Built Around Your Business

We work directly with founders, CMOs, and in-house teams to clarify strategy and align marketing efforts with real business outcomes.

  • No junior handoffs.
  • No templated roadmaps.
  • No bloated retainers.

Every engagement is shaped around the specific challenges, constraints, and opportunities in front of you — not a standardized process designed for scale.

What We Do

Marketing Services

Our passion for creative problem-solving and strategic thinking drives your growth and success.

Search Everywhere Optimization

Search isn’t gone—it’s everywhere. Visibility today isn’t about ranking—it’s about being found.

Search Engine Optimization (SEO)

Optimized content and smart messaging is at the heart of everything we do.

AI Search Optimization (AISO)

Search has evolved beyond the Google results page. Are you ready?

Strategic Consulting

Strategic guidance and oversight across search, content, and paid initiatives.

Paid Search & Display

When you have to pay to play, we make sure your ROI makes sense.

Link Building

Don't believe the rumors, Google still thinks backlinks are valuable.

Content Development

Content crafted for audience intent, search demand, and AI inclusion.

UX Design & CRO

More traffic to your site is just the first step toward the real goals – leads & sales.

How Engagements Begin

Start With a Free Strategy Session

Every engagement begins with a focused strategy conversation.

Before discussing retainers or deliverables, we review your website, acquisition channels, and current performance to identify key opportunities and constraints. You’ll walk away with practical insights and a clearer understanding of where effort should be focused.

If there’s a strong fit, we’ll outline what a partnership with PivotFly could look like.

Ralph DeFelice

Founder & CEO

Roy Martina

Director of Strategy

Who We Are

The Faces Behind Our Success

PivotFly was created to offer clients the custom, innovative solutions they need to thrive.

Who We Work With

Collaboration & Commitment

We believe in working closely with our clients to understand their challenges 
and build long-term partnerships.

What They Say

What Our Clients Have To Say

Ready to Grow Your Business?

Drop us a line and we’ll set up a meeting to talk about strategy and campaigns.